The top is so straightforward and I should have been done, but I started looking at the back and that’s where the second alteration occurred. I remembered something Mickey Drexler mentioned at one of the talks hosted by the Fashion and Retail Association hosted at Boston University. Drexler was CEO of J. Crew and was pivoting the label to go from comfortable American style to high-end casual Americana.
One example is the cardigan. College students across the Northeast obviously had this staple in their closets. How did Drexler make a necessary garment coveted? He pointed to, literally (there was a girl in the audience that was wearing one of these cardigans who was all too happy to model for the rest of us; I doubt she was the only one) a small pearl button in the back of his cardigans. It’s the small, delicate detail that gave it a unique and elevated look and feel.
On reading more about how he was updating the style, J. Crew’s President and Executive Creative Director, Jenna Lyons, said,
“When you have a cardigan, it’s a cardigan, but if it has a big pink grosgrain ribbon on the inside placket, and diamante buttons, it makes people think, I need another one of those…”
Hey! I could have sworn I’ve been to this blog before but after checking through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be bookmarking and checking back frequently!